Ace Metrix has released their Brand of the Year report for 2014 and I am proud to announce that Farmers Insurance has been awarded Top Brand in the insurance industry. With humble beginnings right here in California nearly 90 years ago, this is a great accomplishment for Farmers.
Farmers Insurance scored highest in overall brand effectiveness, which is compiled from over 3.5 million responses from approximately 700,000 consumers. The factors graded include likeability, persuasion, information, attention, change, relevance, desire and watchability, with the heaviest-weighted factor being creative impact.
One of the most memorable characters of Farmers’ advertising campaign features the “smart” Professor Burke, and emphasizes Farmers agents’ commitment to helping consumers make more educated decisions about their insurance coverages. As an insurance agent located in Laguna Hills, California, my goal is no different.
If you are not already a Farmers Insurance customer, please call me at (949) 436-0740 and I can work on a quote for you right away.