Farmers Insurance Awarded Top Brand of 2014

Ace Metrix has released their Brand of the Year report for 2014 and I am proud to announce that Farmers Insurance has been awarded Top Brand in the insurance industry. With humble beginnings right here in California nearly 90 years ago, this is a great accomplishment for Farmers.

Farmers Insurance scored highest in overall brand effectiveness, which is compiled from over 3.5 million responses from approximately 700,000 consumers. The factors graded include likeability, persuasion, information, attention, change, relevance, desire and watchability, with the heaviest-weighted factor being creative impact.

One of the most memorable characters of Farmers’ advertising campaign features the “smart” Professor Burke, and emphasizes Farmers agents’ commitment  to helping consumers make more educated decisions about their insurance coverages. As an insurance agent located in Laguna Hills, California, my goal is no different.

If you are not already a Farmers Insurance customer, please call me at (949) 436-0740 and I can work on a quote for you right away.


Orange County Home Insurance Rates

Orange County home insuranceThe cost of purchasing a home in Southern California is quite pricey due to the high demand to live here. However, the price for home insurance is comparable to the rest of the country and many times even lower. The reason for this is that Southern California doesn’t typically experience the devastating perils that affect other areas of the country such as hurricanes, tornadoes, freezing, and windstorms.

We normally insure homes in the Orange County area from $150-$200 per square foot. More customized homes will be insured from $200-$300 per square foot. It’s important to remember that home insurance replacement cost is for the dwelling and not the land. So it is not uncommon, especially in the Orange County area,  for the replacement amount or dwelling coverage on the home insurance policy to be less than the purchase price. Thus, Orange County home insurance rates are similarly priced to the rest of the country.

A standard home (1,500-2,400 square feet) in Southern California (Los Angeles, Orange County, and San Diego) will typically run $1,000-$1,500/yr to insure on average. This price is lower than many other parts of the country like Texas and Florida that get battered by hurricanes a few times per decade. If you factor in our 25% home/auto insurance discount, the Farmers affinity discounts, and other discounts, we can often insure your home for under $1,000/yr in premiums.

If you have any questions about home or condo insurance prices in the Southern California or Orange County area, please call me at (949) 436-0740.

Insurance Discounts for Seniors

insurance discounts for seniorsAre you above the age of 55 and looking for a discount on your insurance? Here is some good news: Farmers offers auto, home, and motorcycle insurance discounts for seniors.

The Senior Defensive Driver Discount provides customers over the age of 55 a savings of 10% annually on their auto insurance policy. To qualify,  drivers must successfully complete the senior safety course offered through AARP. The course costs $15 and can be completed within several hours. Upon completion of the course, a certificate can be sent to us and the discount will take effect immediately.

The Senior Defensive Driver Discount is in addition to other available discounts, such as the Good Driver Discount, Affinity Discounts, and multi-line policy discounts.

Farmers also offers home insurance discounts for seniors over the age of 55. Those 60 and older will receive an even bigger savings.

If you have any questions about Farmers Home or Auto Insurance or insurance discounts for seniors, please call me at (949) 436-0740.

Renters Insurance – Coverage and Cost

renters insuranceMany people believe they don’t need to carry insurance if they don’t own their home or residence. However, renters insurance is precisely for renters, whether you rent a home, apartment, condo or other dwelling. Renters insurance provides coverage for personal property or belongings (furniture, small appliances, electronics, clothing, jewelry, and other personal valuables). Renters insurance will also help to protect your assets if a guest or visitor is injured in your home as a result of your negligence, and sues you. And finally, if the home you live in needs serious repairs, and you’re unable to live there, renters insurance will cover reasonable and necessary increase in living expenses (housing, food, etc) that you may incur. In fact, some property managers require renters to purchase a renters insurance policy.



Property – It’s easy to underestimate the contents of your home. Use a home inventory checklist to help determine the amount of property coverage that’s appropriate for you.

Liability – Consider all of your assets (cash in the bank, investments, other properties) when deciding how much liability coverage you want to purchase.

Valuables – A renters insurance policy has limits in place for certain kinds of high-value property, such as jewelry, art or musical instruments.  If you own these items and they exceed the limits stated in your policy, you may consider purchasing optional Personal Articles Floaters.



Customers are often surprised to discover that renters insurance is very affordable. Often $12-15 per month gets you basic coverage — about $10,000 in personal property coverage and $100,000 in liability. There are always options to increase coverage according to your needs. For example, increasing liability coverage up to $500,000 is typically an additional $50/year (estimated).

Furthermore, having renters insurance qualifies you for a multi-line discount, which can decrease the premiums on your other Farmers Insurance policies, such as auto and life insurance.

Renters insurance is not to be confused with a Landlord Protector policy, which is for owners who rent their home or building out to others. If you have any questions about Farmers Renters or Home Insurance or discounts, please call me at (949) 436-0740.

Farmers Car Buying Service

farmers car buying serviceOne of the perks of being a Farmers Insurance customer is the ability to participate in the Farmers Car Buying Service.  This website is powered by TrueCar and is a simple and easy way to save you time and money when shopping for a new or used vehicle.

Finding a new or used car is simple with the Farmers Car Buying Service.

      • SEE WHAT OTHERS PAID FOR THE CAR YOU WANT – You can research a specific make and model and then select your desired color and options. You can view what others are paying for the new car you want or you can search a vast inventory of used cars.
      • GET A DEALER GUARANTEED SAVINGS CERTIFICATE THAT COULD SAVE YOU THOUSANDS OFF MSRP * Obtain in-depth price reports for the new car you want based on real-world pricing data. You also get a Members Savings Certificate with your Estimated Dealer Savings and Pricing as well as your Guaranteed Minimum Savings.** Used car certificates show a guaranteed price.***
      • SAVE TIME AND MONEY WHEN YOU WORK WITH A PROGRAM CERTIFIED DEALER Certified Dealers are prescreened to ensure a better car buying experience.  Print out your Dealer Guaranteed Savings Certificate with your new car preferences and your Guaranteed Minimum Savings (or your used car information) to lock in your savings for a hassle-free car buying experience. Savings also apply to leasing.

Start your car search now online or call 855-313-9229. And once you find the car of your dreams, learn more about Farmers auto insurance. Then call me for an auto insurance quote and learn about Farmers insurance discounts, towing and roadside assistance, and our teen driver program.


The Farmers Car Buying Service website is owned and operated by TrueCar, which is not affiliated with any of the companies comprising the Farmers Insurance Group of Companies.  Your use of the website is subject to TrueCar’s Privacy Policy.